среда, 19 сентября 2012 г.

OFFBEAT JOURNAL TO MAKE SPORTS A PART OF ITS BUSINESS - Daily News (Los Angeles, CA)

The Wall Street Journal is going to be a sport at least once aweek.

The nation's largest financial daily published a sports pageFriday and said it will be a regular weekly feature.

It is part of the Journal's plans to make its final issue of theweek more of a 'weekend read,' according to managing editor PaulSteiger.

The Journal hopes to include more Friday features on topics likepersonal finance, travel, real estate, art collecting and otheravocations.

It isn't the first time the Journal has tried its hand atsportswriting.

The paper has a sports columnist, Frederick Klein, and itpublished a daily sports page during the 1992 and 1994 Olympics andthe 1994 World Cup soccer tournament.

Steiger said, 'Readers strongly supported a sports element inthe Journal.'

Lee Lescaze, weekend editor of the Journal, said the paper'ssports coverage will focus on coming events rather then results.

Friday, the page included a profile of the owners of the NFLplayoff contenders from Cleveland and Pittsburgh, an analysis of whomight be the league's most valuable players and Klein's sportscolumn.

What's in a name?: They have an unbearable controversy brewingin Macon, Ga.

The Teddy Bear nickname for the women's basketball team atMercer College has bitten the dust for the second time in five years.

The Teddies were revived this season, in part to commemorate the25th anniversary of the women's basketball program.

Athletics director Bobby Pope said, 'There were some studentsand faculty members on campus who were not comfortable with thename.'

He said he talked to Mercer president Kirby Godsey, 'and weagreed we would start calling the women's teams the Bears - not theLady Bears or Teddy Bears, but the Bears.'

The Teddy Bears never had been the team's official nickname.

When Lea Henry became coach in 1990, she did away with the namebecause she felt it was degrading. Mercer was known as the LadyBears until this season, when Henry left for Georgia State and Mercerhired Billy Holmes, who brought along former Mercer star SybilBlalock as his assistant. Blalock wanted to see the legacy of theTeddy Bear restored.Source: Compiled by Michael Rosenthal